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How Music Got Free
Couverture de How Music Got Free
How Music Got Free
A Story of Obsession and Invention
Emprunter Emprunter
Now a Paramount+ docuseries narrated by Method Man and produced by Marshall "Eminem" Mathers, LeBron James, and more
One of Billboard’s 100 Greatest Music Books of All Time

What happens when an entire generation commits the same crime?
How Music Got Free is a riveting story of obsession, music, crime, and money, featuring visionaries and criminals, moguls and tech-savvy teenagers. It’s about the greatest pirate in history, the most powerful executive in the music business, a revolutionary invention and an illegal website four times the size of the iTunes Music Store. 
Journalist Stephen Witt traces the secret history of digital music piracy, from the German audio engineers who invented the mp3, to a North Carolina compact-disc manufacturing plant where factory worker Dell Glover leaked nearly two thousand albums over the course of a decade, to the high-rises of midtown Manhattan where music executive Doug Morris cornered the global market on rap, and, finally, into the darkest recesses of the Internet.
Through these interwoven narratives, Witt has written a thrilling book that depicts the moment in history when ordinary life became forever entwined with the world online—when, suddenly, all the music ever recorded was available for free. In the page-turning tradition of writers like Michael Lewis and Lawrence Wright, Witt’s deeply reported first book introduces the unforgettable characters—inventors, executives, factory workers, and smugglers—who revolutionized an entire artform, and reveals for the first time the secret underworld of media pirates that transformed our digital lives.
An irresistible never-before-told story of greed, cunning, genius, and deceit, How Music Got Free isn’t just a story of the music industry—it’s a must-read history of the Internet itself.
Finalist for the Los Angeles Times Book Prize, the J. Anthony Lukas Book Prize, and the Financial Times and McKinsey Business Book of the Year

A New York Times Editors’ Choice
ONE OF THE YEAR'S BEST BOOKS: The Washington Post The Financial Times • Slate • The Atlantic • Time • Forbes
“[How Music Got Free] has the clear writing and brisk reportorial acumen of a Michael Lewis book.”—Dwight Garner, The New York Times

Now a Paramount+ docuseries narrated by Method Man and produced by Marshall "Eminem" Mathers, LeBron James, and more
One of Billboard’s 100 Greatest Music Books of All Time

What happens when an entire generation commits the same crime?
How Music Got Free is a riveting story of obsession, music, crime, and money, featuring visionaries and criminals, moguls and tech-savvy teenagers. It’s about the greatest pirate in history, the most powerful executive in the music business, a revolutionary invention and an illegal website four times the size of the iTunes Music Store. 
Journalist Stephen Witt traces the secret history of digital music piracy, from the German audio engineers who invented the mp3, to a North Carolina compact-disc manufacturing plant where factory worker Dell Glover leaked nearly two thousand albums over the course of a decade, to the high-rises of midtown Manhattan where music executive Doug Morris cornered the global market on rap, and, finally, into the darkest recesses of the Internet.
Through these interwoven narratives, Witt has written a thrilling book that depicts the moment in history when ordinary life became forever entwined with the world online—when, suddenly, all the music ever recorded was available for free. In the page-turning tradition of writers like Michael Lewis and Lawrence Wright, Witt’s deeply reported first book introduces the unforgettable characters—inventors, executives, factory workers, and smugglers—who revolutionized an entire artform, and reveals for the first time the secret underworld of media pirates that transformed our digital lives.
An irresistible never-before-told story of greed, cunning, genius, and deceit, How Music Got Free isn’t just a story of the music industry—it’s a must-read history of the Internet itself.
Finalist for the Los Angeles Times Book Prize, the J. Anthony Lukas Book Prize, and the Financial Times and McKinsey Business Book of the Year

A New York Times Editors’ Choice
ONE OF THE YEAR'S BEST BOOKS: The Washington Post The Financial Times • Slate • The Atlantic • Time • Forbes
“[How Music Got Free] has the clear writing and brisk reportorial acumen of a Michael Lewis book.”—Dwight Garner, The New York Times

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Extraits-
  • From the book

    INTRODUCTION

    I am a member of the pirate generation. When I arrived at college in 1997, I had never heard of an mp3. By the end of my first term I had filled my 2-gigabyte hard drive with hundreds of bootlegged songs. By graduation, I had six 20-gigabyte drives, all full. By 2005, when I moved to New York, I had collected 1,500 gigabytes of music, nearly 15,000 albums worth. It took an hour just to queue up my library, and if you ordered the songs alphabetically by artist, you’d have to listen for a year and a half to get from ABBA to ZZ Top.

    I pirated on an industrial scale, but told no one. It was an easy secret to keep. You never saw me at the record store and I didn’t DJ parties. The files were procured in chat channels, and through Napster and BitTorrent; I haven’t purchased an album with my own money since the turn of the millennium. The vinyl collectors of old had filled whole basements with dusty album jackets, but my digital collection could fit in a shoebox.

    Most of this music I never listened to. I actually hated ABBA, and although I owned four ZZ Top albums, I couldn’t tell you the name of one. What was really driving me, I wonder? Curiosity played a role, but now, years later, I can see that what I really wanted was to belong to an elite and rarefied group. This was not a conscious impulse, and, had you suggested it to me, I would have denied it. But that was the perverse lure of the piracy underground, the point that almost everyone missed. It wasn’t just a way to get the music; it was its own subculture.

    I was at the very forefront of the digital download trend. Had I been just a couple of years older, I doubt I would have become so involved. My older friends regarded piracy with skepticism, and sometimes outright hostility. This was true even for those who loved music—in fact, it was especially true for them. Record collecting had been a subculture too, and, for that vanishing breed, finding albums proved to be an exhilarating challenge, one that involved scouring garage sales, sifting through bargain bins, joining mailing lists for bands, and Tuesday visits to the record store. But for me, and those younger, collecting was effortless: the music was simply there. The only hard part was figuring out what to listen to.

    As I was browsing through my enormous list of albums one day a few years ago, a fundamental question struck me: where had all this music come from, anyway? I didn’t know the answer, and as I researched it, I realized that no one else did either. There had been heavy coverage of the mp3 phenomenon, of course, and of Apple and Napster and the Pirate Bay, but there had been little talk of the inventors, and almost none at all of those who actually pirated the files.

    I became obsessed, and as I researched more, I began to find the most wonderful things. I found the manifesto from the original mp3 piracy clique, a document so old I needed an MS-DOS emulator just to view it. I found the cracked shareware demo for the original mp3 encoder, which even its inventors had considered lost. I found a secret database that tracked thirty years of leaks—software, music, movies—from every major piracy crew, dating back to 1982. I found secret websites in Micronesia and the Congo, registered to shell corporations in Panama, the true proprietors being anyone’s guess. Buried in thousands of pages of court documents, I found wiretap transcripts and FBI surveillance logs and testimony from collaborators in which the details of insidious global conspiracies had been laid bare.

    My assumption had been that music piracy was a crowdsourced phenomenon. That is, I...

Critiques-
  • Publisher's Weekly

    Starred review from June 6, 2016
    As journalist Witt engagingly explains, in 2011, Americans spent more money on live concerts than on recorded music; in 2012, sales of digital music surpassed sales of CDs; and in 2013, revenues from subscription and advertiser-supported-streaming took in billions of dollars. Thanks to piracy and clever technicians, music got free of vinyl and CDs and entered more portable formats, and it also became free for individuals to download or stream widely. Drawing on interviews, Witt profiles various individuals who played crucial roles in the rise of digital music. In the late 1980s and in the early 1990s, a group of German scientists and technicians invented the mp3, the technology that later audio pirates would use to share files of the latest music. Dell Glover, according to Witt, is likely the greatest music pirate of all time; in cahoots with Rabid Neurosis, an online organization run by someone called Kali, Glover leaks over 2,000 CDs to the internet over the course of eight years. Witt engages in careful analysis of the trial of Glover and his associates; the Texas jury decided that the "laws that prohibited piracy did not have to be obeyed," regardless of the economic damage done to the record labels. Witt also writes about music executive Doug Morris, who rose rapidly through the ranks of various record companies to bring Tupac Shakur, Suge Knight, and Dr. Dre to the world. This captivating book goes behind the scenes to help readers understand the current state of the music industry.

  • Kirkus

    May 1, 2015
    A history of the music industry's reckoning with digital technology, the Internet, and the "pirate generation." Since file-sharing software pioneer Napster's public meltdown, illegal downloading has grown into so widespread a practice that, as journalist Witt notes, most people think of it as a victimless crime. Others, like the author himself, began building massive archives of music for no reason other than the thrill of accumulation. It was this peculiar impulse that drove Witt to consider how digital music became the industry's dominant format and how illegal access to it became so pervasive. His examination focuses on the German engineering team of Karlheinz Brandenburg and Bernhard Grill, who painstakingly developed and sold MP3 technology to corporate partners; former CEO of Universal Music Group Doug Morris; and the previously untold story of Dell Glover, a worker at a Polygram CD factory in the 1990s who single-handedly leaked thousands of albums through his association with the Internet's foremost pirate group, Rabid Neurosis. Through their stories, Witt chronicles the fall of the traditional record industry and the emergence of pirate culture typified by sites like Pirate Bay and OiNK, which increasingly viewed music as a free commodity. The author also crucially points out that while pirating contributed to the industry's decline, he counters that "the uniform blandness of the corporate sound wasn't helping." Witt is a sympathetic observer who captures the complexity of the pirate ethos (they made little to no money from leaks), the conundrum of developers creating technologies like BitTorrent to facilitate file sharing, and the music industry's misguided attempts to prosecute pirates. Ultimately, the industry's battle with file sharing is one of the first examples of how the Internet most dramatically changed business and society. A propulsive and fascinating portrait of the people who helped upend an industry and challenge how music and media are consumed.

    COPYRIGHT(2015) Kirkus Reviews, ALL RIGHTS RESERVED.

  • Library Journal

    May 15, 2015

    Witt's history of piracy and payola scandals begins in the 1980s with Karlheinz Brandenburg and his Fraunhofer Institute, as they struggled to entice the music industry with their creation: the MP3. Woven into this time line are the narratives of two people on opposite ends of the Universal Music Group hierarchy. Millionaire mogul Doug Morris commercialized rap (e.g., Jay Z, Eminem, Kanye West) and reigned over labels such as Def Jam and Aftermath. At a PolyGram plant in North Carolina, Dell Glover shrink-wrapped and smuggled the latest releases, becoming a kingpin within Rabid Neurosis, a file-sharing group that leaked more than 20,000 albums between 1996 and 2007. This riveting detective story delves into the format wars (MP2, MP3, AAC, WMA) and the legacy of Napster along with the music industry's response: numerous RIAA lawsuits and the creation of Vevo to monetize YouTube. The author argues that the transition from album-oriented rock to singles-oriented pop (i.e., the end of "forced bundling"), not piracy, led to the ongoing decline in music sales. VERDICT Witt's expose of the business of mainstream music will intrigue fans and critics of pop culture and anyone who has bought a compact disc, downloaded an MP3, or used a streaming music service. [See Prepub Alert, 12/8/14.]--Stephanie Sendaula, Library Journal

    Copyright 2015 Library Journal, LLC Used with permission.

  • Booklist

    June 1, 2015
    Karlheinz Brandenburg. James Anthony Dockery. Bennie Lydell Glover. Doug Morris. Chances are you have never heard of these men, yet, Witt reveals, they played key roles in the transformation and rapid decline of the global music industry. Witt admits that he was part of the problem. By the time he arrived at college in 1997, when he never even heard of an mp3, to 2005, when he moved to New York, he had downloaded some 15,000 albums worth of music. I haven't purchased an album with my own money since the turn of the millennium, he confesses. He began to wonder who was doing the actual pirating of the files and how they know how to do it. In this fascinating study, Witt digs deep and uncovers the engineers, executives, and employees who played a part in the crippling of the music industry as he follows the trail from Germany to a small town in North Carolina. A must-read for anyone who wonders how we got from there (CDs) to here (mp3s, cloud computing, Google Play, Spotify, and more).(Reprinted with permission of Booklist, copyright 2015, American Library Association.)

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A Story of Obsession and Invention
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