Starred review from October 3, 2011
The mind is a hilariously muddled compromise between incompatible modes of thought in this fascinating treatise by a giant in the field of decision research. Nobel-winning psychologist Kahneman (Attention and Effort) posits a brain governed by two clashing decision-making processes. The largely unconscious System 1, he contends, makes intuitive snap judgments based on emotion, memory, and hard-wired rules of thumb; the painfully conscious System 2 laboriously checks the facts and does the math, but is so "lazy" and distractible that it usually defers to System 1. Kahneman uses this scheme to frame a scintillating discussion of his findings in cognitive psychology and behavioral economics, and of the ingenious experiments that tease out the irrational, self-contradictory logics that underlie our choices. We learn why we mistake statistical noise for coherent patterns; why the stock-picking of well-paid investment advisers and the prognostications of pundits are worthless; why businessmen tend to be both absurdly overconfident and unwisely risk-averse; and why memory affects decision making in counterintuitive ways. Kahneman's primer adds to recent challenges to economic orthodoxies about rational actors and efficient markets; more than that, it's a lucid, marvelously readable guide to spotting—and correcting—our biased misunderstandings of the world. Photos.

Starred review from September 15, 2011

A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.

The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as "lazy": We don't want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some ("heuristics," for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.

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Starred review from October 15, 2011

Kahneman (psychology, emeritus, Princeton) won the 2002 Nobel Prize in Economics for his work with Amos Tversky on decision making. In this large, readable book, Kahneman presents provocative theories and groundbreaking research and, moreover, clearly explains both. He postulates two systems of thinking that operate simultaneously but often at odds: intuitive and deliberative, or fast and slow, respectively. Fast judgments dominate to a greater extent than we know and to our disadvantage. A key discovery that overcame an effect Kahneman terms "theory induced blindness" (which refers mainly to fast-thinking mistakes but can occur in slow thinking when our assumptions are wrong or simply interfere with seeing) was that outcomes are better defined by gains and losses than by sums of wealth. "Prospect theory," an idea Kahneman developed with Tversky, posits that, when all our options are bad, we tend to take riskier paths. With Kahneman's expert help, readers may understand this mix of psychology and economics better than most accountants, therapists, or elected representatives. VERDICT A stellar accomplishment, a book for everyone who likes to think and wants to do it better. [See Prepub Alert, 5/9/11]--E. James Lieberman, George Washington Univ. Sch. of Medicine, Washington, DC

Copyright 2011 Library Journal, LLC Used with permission.

October 1, 2011
Decision making tends to be intuitive rather than logical. Kahneman has dedicated his academic research to understanding why that is so. This work distills his and colleagues' findings about how we make up our minds and how much we can trust intuition. Clinical experiments on psychology's traditional guinea pigscollege studentsabound and collectively batter confidence in System 1, as Kahneman calls intuition. All sorts of biases, sporting tags like the halo effect (i.e., unwarranted attribution of positive qualities to a thing or person one likes), bedevil accurate appraisal of reality. According to Kahneman, intuitive feelings often override System 2, or thinking that requires effort, such as simple arithmetic. Exemplifying his points in arenas as diverse as selecting military officers, speculating in stocks, hiring employees, and starting up businesses, Kahneman accords some reliability to intuitive choice, as long as the decision maker is aware of cognitive illusions (the study of which brought Kahneman the 2002 Nobel Prize in Economics). Kahneman's insights will most benefit those in leadership positions yet they will also help the average reader to become a better car buyer.(Reprinted with permission of Booklist, copyright 2011, American Library Association.)

"It is an astonishingly rich book: lucid, profound, full of intellectual surprises and self-help value. It is consistently entertaining . . . So impressive is its vision of flawed human reason that the New York Times columnist David Brooks recently declared that Kahneman and Tversky's work 'will be remembered hundreds of years from now,' and that it is 'a crucial pivot point in the way we see ourselves.'"