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The Storm Is Upon Us
Cover of The Storm Is Upon Us
The Storm Is Upon Us
How QAnon Became a Movement, Cult, and Conspiracy Theory of Everything
Borrow Borrow
"I hope everyone reads this book. It has become such a crucial thing for all of us to understand." Erin Burnett, CNN
"An ideal tour guide for your journey into the depths of the rabbit hole that is QAnon. It even shows you a glimmer of light at the exit." —Cullen Hoback, director of HBO's Q: Into the Storm

Its messaging can seem cryptic, even nonsensical, yet for tens of thousands of people, it explains everything:  What is QAnon, where did it come from, and is the Capitol insurgency a sign of where it’s going next?

On October 5th, 2017, President Trump made a cryptic remark in the State Dining Room at a gathering of military officials. He said it felt like “the calm before the storm”—then refused to elaborate as puzzled journalists asked him to explain.  But on the infamous message boards of 4chan, a mysterious poster going by “Q Clearance Patriot,” who claimed to be in “military intelligence,” began the elaboration on their own.
 
In the days that followed, Q’s wild yarn explaining Trump's remarks began to rival the sinister intricacies of a Tom Clancy novel, while satisfying the deepest desires of MAGA-America.  But did any of what Q predicted come to pass? No. Did that stop people from clinging to every word they were reading, expanding its mythology, and promoting it wider and wider? No.
 
Why not? Who were these rapt listeners? How do they reconcile their worldview with the America they see around them? Why do their numbers keep growing? Mike Rothschild, a journalist specializing in conspiracy theories, has been collecting their stories for years, and through interviews with QAnon converts, apostates, and victims, as well as psychologists, sociologists, and academics, he is uniquely equipped to explain the movement and its followers.
 
In The Storm Is Upon Us, he takes readers from the background conspiracies and cults that fed the Q phenomenon, to its embrace by right-wing media and Donald Trump, through the rending of families as loved ones became addicted to Q’s increasingly violent rhetoric, to the storming of the Capitol, and on.
 
And as the phenomenon shows no sign of calming despite Trump’s loss of the presidency—with everyone from Baby Boomers to Millennial moms proving susceptible to its messaging—and politicians starting to openly espouse its ideology, Rothschild makes a compelling case that mocking the seeming madness of QAnon will get us nowhere. Rather, his impassioned reportage makes clear it's time to figure out what QAnon really is — because QAnon and its relentlessly dark theory of everything isn’t done yet.
"I hope everyone reads this book. It has become such a crucial thing for all of us to understand." Erin Burnett, CNN
"An ideal tour guide for your journey into the depths of the rabbit hole that is QAnon. It even shows you a glimmer of light at the exit." —Cullen Hoback, director of HBO's Q: Into the Storm

Its messaging can seem cryptic, even nonsensical, yet for tens of thousands of people, it explains everything:  What is QAnon, where did it come from, and is the Capitol insurgency a sign of where it’s going next?

On October 5th, 2017, President Trump made a cryptic remark in the State Dining Room at a gathering of military officials. He said it felt like “the calm before the storm”—then refused to elaborate as puzzled journalists asked him to explain.  But on the infamous message boards of 4chan, a mysterious poster going by “Q Clearance Patriot,” who claimed to be in “military intelligence,” began the elaboration on their own.
 
In the days that followed, Q’s wild yarn explaining Trump's remarks began to rival the sinister intricacies of a Tom Clancy novel, while satisfying the deepest desires of MAGA-America.  But did any of what Q predicted come to pass? No. Did that stop people from clinging to every word they were reading, expanding its mythology, and promoting it wider and wider? No.
 
Why not? Who were these rapt listeners? How do they reconcile their worldview with the America they see around them? Why do their numbers keep growing? Mike Rothschild, a journalist specializing in conspiracy theories, has been collecting their stories for years, and through interviews with QAnon converts, apostates, and victims, as well as psychologists, sociologists, and academics, he is uniquely equipped to explain the movement and its followers.
 
In The Storm Is Upon Us, he takes readers from the background conspiracies and cults that fed the Q phenomenon, to its embrace by right-wing media and Donald Trump, through the rending of families as loved ones became addicted to Q’s increasingly violent rhetoric, to the storming of the Capitol, and on.
 
And as the phenomenon shows no sign of calming despite Trump’s loss of the presidency—with everyone from Baby Boomers to Millennial moms proving susceptible to its messaging—and politicians starting to openly espouse its ideology, Rothschild makes a compelling case that mocking the seeming madness of QAnon will get us nowhere. Rather, his impassioned reportage makes clear it's time to figure out what QAnon really is — because QAnon and its relentlessly dark theory of everything isn’t done yet.
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  • From the book Introduction

    The Plan to Save the World
     
    On January 6, 2021, an armed mob of Donald Trump supporters accomplished what no Confederate soldier, Nazi storm trooper, or Al Qaeda jihadist had ever managed to do: they sacked the United States Capitol Building.

    That day was the final act of a two-month stretch that saw Trump lose his reelection bid only to repeatedly tell his millions of supporters that he had not only not lost, but he had won in a landslide. According to him, it was a win that the liberal deep state, its media minions, and its globalist backers were desperate to keep from the masses. So Trump devotees gathered in the cold to protest as Congress voted to certify Joe Biden’s election as president.

    In a thunderous speech before the crowd, the lame-duck president declared, “I know that everyone here will soon be marching over to the Capitol building to peacefully and patriotically make your voices heard.” He told his flock to “fight like hell” or else they wouldn’t “have a country anymore.” He even claimed he’d join them.

    He didn’t, and they did not march peacefully. Many in the crowd were fueled by false information that Vice President Mike Pence had the authority to throw out the electoral votes of states with voting anomalies. And a significant contingent held Trump to be a god emperor and golden-haired champion. They were ready to fight for their leader and shed blood. And they did.

    Thousands of ride-or-die MAGA believers pounced on the Capitol, intending to cross the American Rubicon. And once they crossed, they didn’t stop. They breached the building’s ramparts in an armed attack that appeared to have at least some assistance from insiders, killed one of its defenders, looted sensitive material, beat Capitol police with flagpoles, and occupied the immediate area for hours. In the process of their insurrectionist attack, they were seconds from forcing their way into the Senate chamber while the body was still in session, chanting “hang Mike Pence.”

    But while the insurrectionists looked to be nothing more than a sea of rage only differentiated by their level of military costuming, the attackers had a variety of end goals that day. Some believed that Pence was a traitor who deserved death for his failure to throw out the certified votes of the Electoral College. Some were prepared and out for blood, strapped with guns, bombs, and plastic flexible handcuffs for hostages. Others were happy to wander around the halls of Congress, take selfies, and maybe grab a letter off Speaker Nancy Pelosi’s desk. There were Trump acolytes who claimed they merely got caught up in the moment, neo-Nazis looking to recruit new members, clout chasers finding content for their monetized livestreams, wannabe special-operator types finally living out their covert-ops dreams, actual ex-military and police types flexing their familiarity with arms and tactical skills, and trolls just out to have a good time overthrowing democracy.

    Most were arrested within days of the insurrection, aided in no small part by the fact that many left their phones’ GPS on, refused to wear face masks, wore identifiable militia patches, and used their full names during their livestreams.

    But across this chaotic range of motivations, competence, and genuine commitment to the cause was another commonality. Many were believers in the cultish conspiracy theory called QAnon. Everywhere you looked during the frenzy of January 6, you could find symbols of QAnon iconography: a man in a Q T-shirt was one of the first rioters to...
About the Author-
  • Mike Rothschild is a journalist focused on the intersections between internet culture and politics as seen through the dark glass of conspiracy theories.  He has specialized in an investigation of the QAnon conspiracy cult since its inception in 2018, and is one of the first journalists to reveal its connections to past conspiracy theories and scams. Rothschild’s expertise has led to his becoming a leading commentator on the subject for The New York Times, The Washington Post, NPR, CNN, MSNBC, the BBC, and elsewhere.
Reviews-
  • Publisher's Weekly

    May 24, 2021
    Journalist Rothschild (The World’s Worst Conspiracies) provides an enlightening history of the QAnon conspiracy theory. Drawing on interviews with QAnon followers and their friends and family members, Rothschild delves into the movement’s roots on the message boards of 4chan and Reddit, and describes the counterintuitive appeal of conspiracy theories in general, noting that it can feel more plausible that a cabal of bad actors is responsible for terrible events, rather than “honest mistakes by others or random chance.” Pointing to the prevalence of QAnon symbols at the January 6 Capitol riot, Rothschild claims that the movement has “saturated Republican politics,” and estimates that “there are likely hundreds of thousands who buy into at least some part of the complex mythology.” Though the contours of Rothschild’s findings are familiar, he unearths startling examples of the group’s twisted logic and wide reach. For instance, a 2019 tweet by former FBI director James Comey was misinterpreted by QAnon followers as an announcement of a “false flag” attack on an upcoming charter school fundraiser in California; parents were so alarmed by reports of a threat that the event had to be canceled. Rothschild also offers useful advice on how to help loved ones get out of QAnon. This is a disturbing and well-informed look at the darker side of modern American politics.

  • Kirkus

    May 15, 2021
    An investigation into the shadowy QAnon movement, which brought us the Capitol invasion of Jan. 6, 2021. Journalist Rothschild, a specialist in conspiracy theories, states his thesis early on: "No conspiracy theory more encapsulates the full-throated madness of the Donald Trump era than QAnon." Though Trump may have had only a dim understanding of the movement that regarded him a messiah, the violence of Jan. 6 was part of a continuum that included "numerous incidents of domestic terrorism," including at least one attempt to assassinate Joe Biden. Its premises are bizarre: Democrats, according to the QAnon canon, are deeply implicated in an international system of pedophilia, milking their victims for the superdrug called adrenochrome. Rothschild, who draws on a large body of interviews with family members and a few apostates, delves into the origins of such beliefs, which hark back to antisemitic screeds of centuries past. He also suggests that dismissive attitudes toward true believers that peg them as brainwashed cult members aren't helpful. QAnon supporters are seeking meaning in a bewildering world and have simply chosen a weird path that suggests that John F. Kennedy Jr. faked his death and is going to reclaim his father's crown or that lizard people are doing their business in advance of an alien invasion. All that said, though, Rothschild also warns that "while most Q believers are just misguided people looking for a good answer to a difficult question," they are capable of significant acts of violence--and are almost certainly destined to commit it: Jan. 6 was one manifestation, but all over the country, there have been innumerable instances of acts such as a drunken Texas woman who tried to run cars off the road to help Trump battle "the cabal and the pedophile ring." To conjure a truly disturbing portrait of an ever growing subculture, read this one alongside Pastels and Pedophiles by Mia Bloom and Sophia Moskalenko. Given the odds that someone you know buys into QAnon doctrine, Rothschild's rabbit-hole dive is a valuable guide.

    COPYRIGHT(2021) Kirkus Reviews, ALL RIGHTS RESERVED.

  • Booklist

    Starred review from June 1, 2021
    Many people didn't pay much attention to the QAnon conspiracy theory until January 6, 2021, when some of its proponents participated in the siege of the U.S. Capitol. Anonymous posts from the elusive Q first appeared in 2017, but mainstream media basically dismissed the nonsensical drops. Online conspiracy theory specialist Rothschild provides a detailed timeline of how this insidious movement became mobilized. He profiles various ""Anons,"" ""Autists,"" and ""Bakers"" who hosted, interpreted, and spread Q's cryptic messages, often profiting from the hapless disciples who internalized the propaganda. Rothschild's compelling, comprehensive, meticulously-documented reporting provides ample context. He occasionally slips into a wry tone when describing some farcical episode or badly misspelled manifesto, but things turn dark as he lists the acts of violence perpetuated by QAnon believers: death threats, kidnapping, even murder. He also exposes the reluctance of social-media platforms and e-marketers to shut down QAnon's incendiary messaging. Q has been silent since December, 2020. Rothschild wonders if QAnon will quietly fade away, or become the platform of the Republican Party. None of Q's predictions have come true, and the big question still lingers: who, exactly, is Q? Rothschild doesn't know, and doesn't care. Others do. Expect lots of publicity, controversy, and demand.

    COPYRIGHT(2021) Booklist, ALL RIGHTS RESERVED.

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The Storm Is Upon Us
The Storm Is Upon Us
How QAnon Became a Movement, Cult, and Conspiracy Theory of Everything
Mike Rothschild
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