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ابدأ مع لماذا ؟
Cover of ابدأ مع لماذا ؟
ابدأ مع لماذا ؟
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أولئك القادرون على الإلهامِ يخلقونَ أتباعًا من المؤيدين, أو الناخبين, أو العملاءِ الذين يعملون من أجلِ خيرِ الجميعِ, ليس لأنهم مضطرون لذلك, ولكن لأنهم يريدون ذلك ويحبونَه. وهم على استعدادٍ للتضحيةِ بقسطٍ من الراحةِ, أو أن يتحملوا أي إزعاجٍ, أو معاناةٍ شخصيةٍ.لذلك هم أكثرُ إنتاجيةً وأكثرُ إبداعًا, يعاملون أسرَهم وزملاءَهم والعملاءَ بطريقةٍ أفضلَ, ويصنعون شركاتٍ أقوى.لأولئك الذين لديهم عقلٌ منفتحٌ على الأفكارِ الجديدةِ, الذين يسعون إلى خلقِ نجاحٍ طويلِ الأمد, والذين يعتقدون أن النجاحَ يصنعُه قادةٌ عظماءُ قادرون على إلهامِ الناسِ, يقدمُ لهم المؤلفُ (سايمون سينك) نصيحةً جعلَها عنوانًا لكتابِه (ابدأْ مع لماذا).

أولئك القادرون على الإلهامِ يخلقونَ أتباعًا من المؤيدين, أو الناخبين, أو العملاءِ الذين يعملون من أجلِ خيرِ الجميعِ, ليس لأنهم مضطرون لذلك, ولكن لأنهم يريدون ذلك ويحبونَه. وهم على استعدادٍ للتضحيةِ بقسطٍ من الراحةِ, أو أن يتحملوا أي إزعاجٍ, أو معاناةٍ شخصيةٍ.لذلك هم أكثرُ إنتاجيةً وأكثرُ إبداعًا, يعاملون أسرَهم وزملاءَهم والعملاءَ بطريقةٍ أفضلَ, ويصنعون شركاتٍ أقوى.لأولئك الذين لديهم عقلٌ منفتحٌ على الأفكارِ الجديدةِ, الذين يسعون إلى خلقِ نجاحٍ طويلِ الأمد, والذين يعتقدون أن النجاحَ يصنعُه قادةٌ عظماءُ قادرون على إلهامِ الناسِ, يقدمُ لهم المؤلفُ (سايمون سينك) نصيحةً جعلَها عنوانًا لكتابِه (ابدأْ مع لماذا).

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    بوك بريف
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ابدأ مع لماذا ؟
ابدأ مع لماذا ؟
سايمون سينك
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