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Random House presents the audiobook edition of The Four by Scott Galloway, read by Jonathan Todd Ross. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Random House presents the audiobook edition of The Four by Scott Galloway, read by Jonathan Todd Ross. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Due to publisher restrictions the library cannot purchase additional copies of this title, and we apologize if there is a long waiting list. Be sure to check for other copies, because there may be other editions available.
Due to publisher restrictions the library cannot purchase additional copies of this title, and we apologize if there is a long waiting list. Be sure to check for other copies, because there may be other editions available.
Starred review from November 27, 2017 Behemoth tech companies are favorite subjects for Galloway, a serial entrepreneur and New York University business professor, when he talks on digital media panels, and actor Ross captures the author’s swagger in the audio edition of Galloway’s book. The effect is similar to hearing Galloway in full stride. The book’s thesis is that each of the four technology giants—Amazon, Apple, Facebook, and Google—appeal to consumers’ instinctual needs: Amazon sates the hunger for acquisition, Apple appeals to the need to create, Facebook plays on the need for love and human interaction, and Google satisfies the need for God. It may sound outlandish at first, but the book manages to be both fun and convincing, as Galloway details the eight key factors each company uses to establish dominance in the marketplace. The book ends with a sober warning about the “distortion created by the steady march of digital technology,” which Galloway believes is “dangerous for society.” Narrator Ross delivers this coda with a gravity that counters his earlier animation. The combination makes the audio edition of this timely book all the more forceful. A Portfolio hardcover.
Tom Upchurch
Scott Galloway's The Four is a bareback ride upon the four horses of the economic apocalypse– Apple, Amazon, Facebook and Google. It is a timely exposition of the nature and concentration of power in the world today and, as a result, is much more than just a business book...The book contains more insights and provocative ideas than Amazon has Boeing 767s... My recommendation is to walk down to your local book store and buy this– or more likely, buy it on Amazon.
Brad Stone, author of The Everything StoreWell argued and accessible... refreshingly clear-eyed
Tristan QuinnFull of sharp insights and unconventional views
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Ever wonder what it took for Google, Amazon, Apple, and Facebook to rise to iconic status? And whether that status is deserved--or lasting? In sharing THE FOUR's answer, narrator Jonathan Todd Ross effectively channels author Scott Galloway, a brassy entrepreneur whose anecdotes and insights occasionally include edgy comments, as if he were a professor trying to reach a younger audience--which, indeed, Galloway is. That this work is in part directed toward students is evidenced by concluding chapters that veer off the book's stated subject to provide college and career advice. Still, while sometimes off-thesis and off-color, THE FOUR contains strong analysis and realistic advice. Undergrads should take Galloway and his proxy, Ross, seriously. K.W. © AudioFile 2018, Portland, Maine
