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The Mamba Mentality
Cover of The Mamba Mentality
The Mamba Mentality
How I Play
Borrow Borrow

The Mamba Mentality: How I Play is Kobe Bryant's personal perspective of his life and career on the basketball court and his exceptional, insightful style of playing the game—a fitting legacy from the late Los Angeles Laker superstar.
In the wake of his retirement from professional basketball, Kobe "The Black Mamba" Bryant decided to share his vast knowledge and understanding of the game to take readers on an unprecedented journey to the core of the legendary "Mamba mentality." Citing an obligation and an opportunity to teach young players, hardcore fans, and devoted students of the game how to play it "the right way," The Mamba Mentality takes us inside the mind of one of the most intelligent, analytical, and creative basketball players ever.
In his own words, Bryant reveals his famously detailed approach and the steps he took to prepare mentally and physically to not just succeed at the game, but to excel. Readers will learn how Bryant studied an opponent, how he channeled his passion for the game, how he played through injuries. They'll also get fascinating granular detail as he breaks down specific plays and match-ups from throughout his career.
Bryant's detailed accounts are paired with stunning photographs by the Hall of Fame photographer Andrew D. Bernstein. Bernstein, long the Lakers and NBA official photographer, captured Bryant's very first NBA photo in 1996 and his last in 2016—and hundreds of thousands in between, the record of a unique, twenty-year relationship between one athlete and one photographer.
The combination of Bryant's narrative and Bernstein's photos make The Mamba Mentality an unprecedented look behind the curtain at the career of one of the world's most celebrated and fascinating athletes.

The Mamba Mentality: How I Play is Kobe Bryant's personal perspective of his life and career on the basketball court and his exceptional, insightful style of playing the game—a fitting legacy from the late Los Angeles Laker superstar.
In the wake of his retirement from professional basketball, Kobe "The Black Mamba" Bryant decided to share his vast knowledge and understanding of the game to take readers on an unprecedented journey to the core of the legendary "Mamba mentality." Citing an obligation and an opportunity to teach young players, hardcore fans, and devoted students of the game how to play it "the right way," The Mamba Mentality takes us inside the mind of one of the most intelligent, analytical, and creative basketball players ever.
In his own words, Bryant reveals his famously detailed approach and the steps he took to prepare mentally and physically to not just succeed at the game, but to excel. Readers will learn how Bryant studied an opponent, how he channeled his passion for the game, how he played through injuries. They'll also get fascinating granular detail as he breaks down specific plays and match-ups from throughout his career.
Bryant's detailed accounts are paired with stunning photographs by the Hall of Fame photographer Andrew D. Bernstein. Bernstein, long the Lakers and NBA official photographer, captured Bryant's very first NBA photo in 1996 and his last in 2016—and hundreds of thousands in between, the record of a unique, twenty-year relationship between one athlete and one photographer.
The combination of Bryant's narrative and Bernstein's photos make The Mamba Mentality an unprecedented look behind the curtain at the career of one of the world's most celebrated and fascinating athletes.

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About the Author-
  • Kobe Bryant (1978-2020) was one of the most accomplished and celebrated athletes of all time. Over the course of his twenty-year career—all played with the Los Angeles Lakers—he won five NBA championships, two Olympic gold medals, eighteen All-Star selections, and four All-Star Game MVP awards, among many other achievements before retiring in 2016.
    In 2018, Bryant won the Academy Award for Best Animated Short Film as writer of Dear Basketball, which he also narrated. He was the first African American to win the award as well as the first former professional athlete to be nominated and win an Oscar in any category.
    As a philanthropist, Bryant founded the Kobe & Vanessa Bryant Family Foundation (KVBFF) and the Kobe Bryant China Fund, organizations dedicated to providing resources for educational, social, and sports programs to improve the lives of children and families in need, and encourage cultural exchanges between Chinese and U. S. middle school children. He was also an official ambassador for After-School All-Stars (ASAS), a nonprofit organization that offers after-school programs to low-income children in more than a dozen U. S. cities.
    With entrepreneur Jeff Stibel, Bryant co-founded Bryant Stibel, a company designed to offer businesses specializing in technology, media, and data strategies, capital, and operational support.
    Throughout his post-professional basketball career, Bryant claimed he'd never been beaten one-on-one.

Reviews-
  • Kirkus

    September 1, 2018
    The future NBA Hall of Famer explores his process and craft.Love him or hate him--there seems to be little sentiment in between--former Los Angeles Lakers star Bryant is one of the greatest basketball players of all time. He was always known for his laser-sharp focus, exacting preparation, diligent attention to details, and extreme competitiveness, and all of those qualities are on display in this photo-heavy look back on his career. The key word is "career," as the author provides almost no biographical detail unrelated to basketball--which is probably appropriate given that he has displayed little interest in anything beyond the game. Conveyed via short, no-nonsense snippets and accompanying photos on nearly every page, the narrative, such as it is, reflects Bryant's commitment to the game. From training to practice to recovery to mental preparation to highly technical descriptions of his mechanics--and those of his opponents--he delves into it all. The book will appeal to die-hard basketball fans intrigued by one of the game's brightest minds, but the structure is somewhat haphazard and may lose general readers. The real stars here are the stunning photographs (at least one on every page, with many double-page spreads), all taken by Andrew D. Bernstein, the longtime Lakers official photographer. Each photo effectively demonstrates what Bryant is discussing, and some feature hand-drawn embellishments by the author, showing the angle and direction of a pass or cut or some other element of a particular play. Bryant also delivers capsule assessments of many of his teammates, opponents, and coaches over the years: "Pau [Gasol] was my favorite teammate ever"; "Phil Jackson was more than just a coach--he was a visionary"; "Tex Winter was a basketball genius"; "Jerry West and I had a father-son type of relationship"; Lamar Odom "was the cool-ass uncle who took care of everybody and always came through in the clutch."There's little that dedicated Kobe fans don't already know, but the book is a visually beautiful presentation that would make an ideal gift for the Lakers fan in the house.

    COPYRIGHT(2018) Kirkus Reviews, ALL RIGHTS RESERVED.

  • Publisher's Weekly

    October 29, 2018
    “I had a constant craving, a yearning, to improve and be the best,” writes Los Angeles Lakers legend Bryant in this exciting coffee-table book full of inspiring quotes, insights to his game, and beautiful photos by Bernstein. With a focus on “Process” and “Craft,” Bryant lays out his routine, including the rigorous workout schedule—three two-hour sessions that started at 5 a.m.—that he developed in order to maximize family time ( “I decided to sacrifice sleep”). Bryant writes that, early in his career, he scoured the referee handbook, which allowed him to get away with “holds, travels, and all sorts of minor violations simply because I took the time to understand the officials’ limitations.” Even the national anthem served as game preparation, during which he tried “to feel the energy of the environment and allow it to move through me.” With Bernstein’s intimate, vivid photos, readers get escorted to cheerless practice gyms, press scrums, and sterile locker rooms. “Greatness is not for everybody,” Bryant believes, and in this pictorial he convincingly chronicles the relentless zigzagging required for those who hope to achieve it. A wide range of hoops fans—from NBA buffs looking to understand Bryant’s approach to aspiring hoopsters seeking an on-court edge—are in for a treat.

  • Booklist

    Starred review from September 1, 2018
    Bryant is inarguably among the top 20 basketball players of all time: five-time champion, 18-time all-star, the list goes on. But overshadowing all the achievement is his legendary work ethic, drive, and devotion to the craft of basketball. The black mamba is the deadliest of snakes; Bryant was the deadliest of opponents. He could suck the air out of a rival's arena by leading a frenetic comeback or hitting a game-winning fadeaway jumper as the clock wound down. Bryant, the son of a former NBA player, came to his obsession early, joining the Los Angeles Lakers at just 17. The work ethic was part of his DNA. This extraordinarily beautiful book is built around the photography of Andrew D. Bernstein, the official team photographer of the Lakers and the L.A. Clippers. He took Kobe's rookie head shot and captured the rest of his career as well. The full-color shots dominate, showing Bryant at practice, in the training room, working out in the summer, and, of course, there are dozens of breathtaking game shots. Bryant's accompanying text is spare but insightful, at times elegant. He offers plenty of anecdotes about teammates and opponents, which will satisfy fans interested mainly in the memoir aspect; but what sets this book apart from the competition is Bernstein's photography. It's wonderful.(Reprinted with permission of Booklist, copyright 2018, American Library Association.)

  • Los Angeles Times "Revealing...beautifully captured...candid."
  • Booklist (starred review) "Bryant is inarguably among the top 20 basketball players of all time: five-time champion, 18-time all-star, the list goes on. But overshadowing all the achievement is his legendary work ethic, drive, and devotion to the craft of basketball ... Bryant offers plenty of anecdotes about teammates and opponents. What sets this book apart from the competition is Bernstein's photography. It's wonderful."
  • Enstars "This book will inspire you to live a "Mamba Mentality" way of life moving forward. The mindset of not relying on others for your own success, taking responsibility for your actions, moving according to the plan, and of course, living life to the fullest. All of this while inspiring others to push themselves to their limit as well."
  • Chris Schleup, The Amazon Book Review "Bryant has an incredibly detailed approach to preparation...not just a physical approach; it's also mental, [and it] can be applied outside of the game...Inspiring, informative, and entertaining."
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