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Disrupt Yourself
Cover of Disrupt Yourself
Disrupt Yourself
Putting the Power of Disruptive Innovation to Work
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Are you a high potential charting your course within your current organization, a leader trying to jumpstart innovative thinking in your company? Or are you ready to do something new?
Consider this simple yet powerful idea: disruptive companies and ideas upend markets by doing something truly different—they see a need, an empty space waiting to be filled, and they dare to create something for which a market may not yet exist. An expert in driving innovation via personal disruption, Whitney Johnson, will help you understand how the frameworks of disruptive innovation can apply to you: if you want to be successful in unexpected ways, follow your own disruptive path. Dare to innovate. Dream big dreams. Do something astonishing. Disrupt yourself. In this book, you will learn how to apply these frameworks to building a business, career—and you.
We are living in an era of accelerating disruption—those who can manage the S-curve waves of learning and maxing out will have a competitive advantage. But this is a skill set that needs to be learned. Disrupt Yourself will help people cope with the unpredictability of disruption, and use it to their competitive advantage.
Are you a high potential charting your course within your current organization, a leader trying to jumpstart innovative thinking in your company? Or are you ready to do something new?
Consider this simple yet powerful idea: disruptive companies and ideas upend markets by doing something truly different—they see a need, an empty space waiting to be filled, and they dare to create something for which a market may not yet exist. An expert in driving innovation via personal disruption, Whitney Johnson, will help you understand how the frameworks of disruptive innovation can apply to you: if you want to be successful in unexpected ways, follow your own disruptive path. Dare to innovate. Dream big dreams. Do something astonishing. Disrupt yourself. In this book, you will learn how to apply these frameworks to building a business, career—and you.
We are living in an era of accelerating disruption—those who can manage the S-curve waves of learning and maxing out will have a competitive advantage. But this is a skill set that needs to be learned. Disrupt Yourself will help people cope with the unpredictability of disruption, and use it to their competitive advantage.
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About the Author-
  • A disruptor of ideas and wielder of influence, Whitney Johnson uses her talent to build movements. Having immersed her life and studies in the idea of personal disruption, this innovator and former institutional investor-ranked Wall Street analyst infuses communications with a palpable business story.
    Whether speaking at corporations and universities, contributing at international conferences, blogging for Harvard Business Review or tweeting 140-character messages, her prolific insights on personal disruption, disruptive innovation, and startups are imbibed and shared by tens of thousands of loyal followers.
    Whitney is the author of the acclaimed Dare, Dream, Do: Remarkable Things Happen When You Dare to Dream (Bibliomotion, 2012). She has been named on numerous Smart Thinkers and People to Follow lists by major media such as Inc. Magazine, Business Insider and Huffington Post and is quoted in the Wall Street Journal, CNN, Fast Company, Forbes, and more.
    As cofounder at startup investment advisor Rose Park Advisors, she co-led an in-the-trenches venture that applied frameworks of disruptive innovation to investing. She provides strategic and tactical advice to CEOs of early stage start-ups—advising how to influence opinion, build a movement and connect to the right people.
    Whitney's exceptional focus and discernment for momentum—when it's building, when it's peaking and when it's gone—has enabled her to pick winners, whether stocks, start-ups, concepts or people.
Reviews-
  • Publisher's Weekly

    August 17, 2015
    Johnson (Dare, Dream, Do), a Merrill Lynch equity analyst turned entrepreneur, shows how and why to upend a career in this practical, concise work. Becoming a “disruptor,” whether by changing positions within a company or industry or entering an entirely new field, is vital to career and personal growth, she states. As someone who has made the leap herself, she sees disruptive innovation—defined here as “an innovation at the low end of the market that eventually upends an industry”— as a pathway to new levels of success. She employs E.M. Roger’s S-curve model, used to study the diffusion of innovation, to explain the psychological effects of personal disruption, such as increased dopamine levels. Focusing on how to overcome the initial frustration of being at the low end of the curve, she recommends “understanding the job-to-be-done” and “identifying the job you want done,” thereby determining the “right risks” to take. She also shows how to draw on one’s strengths and figure out how they can be applied to the unmet needs of potential customers and clients. Johnson astutely highlights the value of constraints, the dangers of entitlement, and the necessity of changing plans when circumstances call for it. Her chapter on learning from failure contains particularly wise advice that everyone should embrace. In Johnson’s closing chapter, she emphasizes the value of a “discovery-driven career” and the possibilities it offers. Savvy and often counterintuitive, this superb book offers the tools, mind-set guidance, and rationale for avoiding complacency and embracing a new career path.

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    Bibliomotion, Inc.
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Disrupt Yourself
Putting the Power of Disruptive Innovation to Work
Whitney Johnson
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